What is Lego? Just a fun toy which amuses the whole world for about 50 years or something more? It is known that Lego is played quite everywhere by everyone. Using plastic blocks for building various things makes the game process more simple and interesting. It also develops children engineering talents.
Plastic toy bricks can be easily transformed into the many beautiful things - buildings, space ships, cars, boats, trains. Each of those things can be assembled, disassembled and reassembled in new shapes and forms.
Today, Lego is not just a toy – it’s a Universe that includes theme parks, movies, and CDs. Lego building blocks are known around the world. But where did Lego come from and how did it find the way to the children's hearts?
Lego story begins in Billund, Denmark, in 1932. Master carpenter Ole Kirk Kristiansen had the little company makes stepladders, ironing boards and wooden toys. Later he adopted the name Lego as a brand name for his toys. The name “Lego” is derived from the Danish words "leg godt," which mean "play well." But in Latin it means "I put together."
In 1947, the Lego Company began making plastic toy dolls and other toys. In 1949 the Lego Company introduced a little plastic brick that named “The Automatic Binding Brick”.
In 1959, Lego bricks and the Lego System were introduced in Great Britain, France, and Belgium, and two years later Lego bricks were first marketed in the U.S.A. and Canada. In 1969, the DUPLO system for children under age five was introduced.
In 1980 a survey showed that 70% of all Western European children under age 14 had Lego in their home. In 1990 the Lego Group had become one of the world's 10 largest toy manufacturers.
The new century begins, but LEGO continues to grow. These days, Kjeld Kirk Kristiansen, the grandson of Ole Kirk, leads the company.
Lego bricks are more than just plastic blocks. They are educational toys. They develop children imagination and creativity.
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